How to Create a SEO Strategy For a SaaS Product
Posted On June 7, 2022
The requirements that websites need to fulfill in order to achieve high rankings on search engine results pages are markedly dissimilar to what they used to be. Despite this, many who work in the SEO industry are failing to keep up with the times, and it is resulting in inferior services being provided to clients who are essentially just burning through their money and getting less value for it than might have been the case otherwise.
Once all has been said and is now out of the way, it is important to recognize that just stuffing keyword after keyword in your content is no longer going to work. If you want to create an SEO strategy for a SaaS product but you don’t know how to do it based on these recent changes, we can give you some tips that can help you along. One thing that you should note here is that loading times are now a much bigger factor for web crawlers, and sites that take longer to load than average will immediately be downgraded and perhaps even pushed past the first page.
The prime goal here is to get your SaaS product on the very first page of the search engine’s results. The reason behind this is that people usually don’t travel past the first page, since they often find what they are looking for there. Even if they don’t second page results and onwards have a bit of a bad reputation for being irrelevant, and while this is a holdover from a bygone era, it is still a part of the user psyche so you should continue to take it into account.